She’s the friend who shows up in bright colours, hands you an iced latte, and immediately makes you remember that running a business is allowed to feel fun. She’s warm, witty, a bit cheeky, and absolutely allergic to burnout, beige advice, and anything that smells like bro-energy.

Her vibe?

Playful but purposeful. Bold but gentle.

She’s the walking embodiment of “you can make money AND feel good doing it.”

She’s the one you want to debrief big ideas with while wandering around an foodie market, the one who screams “YOU’VE GOT THIS!” across the car park when you land a new client, and the one who refuses to let you shrink your goals just because you’re tired.

Think pastel sunsets, beach-day ease, Ferris wheel joy, and business strategy that actually works for real humans with real lives.

She’s here for the women who want clarity without the chaos, momentum without the meltdown, and growth that feels like slipping into a warm pool - refreshing, not shocking.

If you’re craving a business that feels lighter, brighter, and far more you, this design is your girl.

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