THE PROPER COPY UPGRADE
You’re just days away from a shiny new website, but first, website copy.
To save you from wondering how to write words for your website that’ll:
- Instantly land with your dream clients
- Help Google fall in love with you
- Stop you from blending in
- Keep your voice punchy and consistent
The Proper Copy Upgrade gives you expert guidance so that you can write with confidence. Safe in the knowledge that whatever you write, it’ll get a professional edit to polish it into perfection.
If you want words that surface your value, amplify your voice and do wonders for your SEO, you need this one.
What’s included:
Comprehensive copywriting guidance for each page
Expert-written prompts, frameworks, and examples so you know exactly what to write and how to write it. Buh-bye blank page paralysis!
Brand voice & clarity questionnaire
Targeted questions that help me understand your business, your audience, and your style - so that the final polish sounds just like you (on your best day)
Professional review and edit of your draft copy
I'll tighten your messaging, strengthen your CTAs, fix the flow, and make sure every word earns its place on the page.
SEO optimisation
Strategic keyword placement and natural question-answering so Google, AI search tools, and actual humans can all find you.
Structure and flow improvements
Your copy will be waffle-free and skim-friendly
Loom walkthrough of your edited copy
A short video explaining the changes I made and why - so you understand the thinking and can apply it to future content.
One round of revisions
We'll make sure you're completely happy before it goes live.
You get the satisfaction of writing your own copy (because no one knows your business like you do), and the confidence that comes from having a pro copywriter make it properly good.
Meet your copywriter,
Sarah from The Proper Copy Studio has over a decade of experience in storytelling, sales, marketing and fundraising. She knows what makes people say ‘yes!’ and what makes them scarper. If you want to work with a Copywriter and Messaging Strategist who understands the words and the why behind them, she’s your gal.