BRANDING QUESTIONNAIRE

Branding Questionnaire

Thank you for trusting me to help shape your brand’s visual identity! The following questions will help me understand your style, vision, and preferences. Please take your time answering—there are no wrong answers!

About Your Business

What is your business name? (If you don’t have one yet, any ideas you’re considering?)

What does your business do, and what products/services do you offer?

Who is your target audience? (Age, gender, industry, interests, etc.)

Do you have any competitors or similar businesses whose branding you admire? If so, please share links.

Brand Personality & Style

How would you describe your brand’s personality in 3-5 words? (e.g., modern, playful, elegant, bold, professional, minimalist)

How do you want people to feel when they interact with your brand?

Are there any specific emotions or messages you want your branding to communicate? (e.g., trust, excitement, sophistication)

Visual Preferences

Do you have any color preferences? If so, which colors do you love, and which should be avoided?

Are there any particular fonts you like or dislike? (e.g., classic serif, clean sans-serif, handwritten, bold and modern)

Are there any styles of branding you love - they don't even need to be in your industry? (Please provide examples or links if possible.)

Do you have a preference between a more minimal, clean look or something more detailed and decorative?

Your Logo

Do you have any imagery, symbols, or icons that you associate with your brand? (e.g., a specific shape, nature elements, abstract patterns)

Do you want your branding to include illustrations, patterns, or textures?

Would you like your branding to have a more traditional feel, or something contemporary and trendy?

Final Thoughts

Are there any specific design elements you definitely want or don’t want included in your branding?

Anything else you’d like to share about your vision for your brand?

Once I have your answers, I’ll put together some initial ideas and concepts for us to refine. Looking forward to bringing your brand to life!